Dan Reichman


David serves as active Chairman at Perfecto Mobile and ZeRTO. He has 17 years of experience as an executive in the software industry, and has held leading positions in a number of companies, including COO and EVP at Finjan Software (acquired in 2009), CEO and chairman at TripWiser.com, Vice President and General Manager at Mercury Interactive (acquired in 2006). He holds a BSC degree in Computer Science from Technion University in Haifa, Israel.

Eran Yaniv

CEO & Founder

Eran came to Perfecto Mobile from Comverse America, where he was Vice President of Product Marketing.  He also served as the General Manager of the Comverse Mobile Data Division and led a major turnaround in the performance of the division by bringing in accounts such as Verizon Wireless and T-Mobile.  Prior to Comverse, Eran was the General Manager of the Valisys Quality Management business unit at Tecnomatix, where he also served as the Director of Research and Development at Tecnomatix Ltd. in Israel.

Yoram Mizrachi

CTO & Founder

Yoram brings to Perfecto Mobile a wealth of experience in networking, security and mobile telecommunications. Yoram founded Perfecto Mobile after serving as the CTO of Comverse Mobile Data Division. In this capacity, Yoram handled a variety of technological aspects in mobile applications, WAP and location-based services.  In 1999, Yoram was the CTO (and founder) of Exalink, which was later acquired by Comverse for $550 million. Prior to founding Exalink, Yoram held several technology-related positions in the fields of communication and cryptography.

Roi Carmel

Sr. Vice President, Products and Corporate Strategy

Roi is Senior Vice President of Products and Corporate Strategy at Perfecto Mobile. In this capacity Roi is responsible for the company’s overall strategy which encapsulates Perfecto Mobile’s market position, resource investments, GTM plans and overall growth strategy. In addition, Roi runs Product Management, Product Marketing and the Perfecto Mobile Academy.

Roi brings over 14 years of experience to Perfecto Mobile, specializing in Enterprise Software that spans engineering, product delivery, product management and business management. Roi has spent much of his career in software quality, application lifecycle management (ALM) and end-to-end IT Management. During those years Roi spearheaded complex projects as an innovation coach, growing ideas into market leading solutions and managing mature franchise software businesses.

Prior to joining Perfecto Mobile, Roi held a number of senior positions at HP Software, and was responsible for the mobile strategy of HP Software, ALM, and automation business. Here he also managed a large product portfolio business including the development and launch of new products.

Roi holds a B.S. in Computer Science from Hadassah College in Israel.

Ron Kraitsman


Ron brings to Perfecto Mobile over 13 years of financial and managerial experience. Prior to joining Perfecto Mobile Ron co-founded and served as the CEO of Seculert ltd. - a cloud base cyber security company. 

Prior to Seculert Ltd. Ron served as the CFO of Finjan Software Inc.(acquired by M86 Security) - With corporate responsibility for all of Finjan's finance and operations functions, Ron played a leading role in Finjan's acquisition.

Prior to Finjan, Ron worked several years at Ernst & Young in public accounting and consulting for various publicly traded (Nasdaq & Israeli stock exchange) as well as privately held companies.  Ron is a CPA and holds a B.A. in Business and Accounting from the Business Management College (Israel). Ron serves as an advisory board member in Seculert Ltd.

Chris Willis


Chris brings over 18 years of experience growing companies in the technology sector, with a focus on developing high-performance business-to-business marketing teams designed to generate demand, drive awareness, and propagate companies' brand across the globe. As a mobile industry pioneer, Chris helped set the direction for marketing of mobile applications and mobile application development platforms over a decade ago. Since then he has remained at the forefront of the industry, propelling companies to leadership positions in a rapidly evolving segment. Leveraging a measured combination of demand generation, marketing communications, media management, online, social media, and multi-media outreach, Chris builds and manages teams 100% focused on expanding awareness of the company while exponentially enhancing the volume and quality of sales leads.

Prior to joining Perfecto Mobile, Willis held management roles in the areas of marketing, creative, technical, and business development at companies including Verivo Software, Pyxis Mobile, KPMG-CT (a division of KPMG Management Services in the Netherlands), ModelGolf, and Cambridge Technology Group. Willis is an outspoken thought leader, and is active within a wide range of industry groups dedicated to the growth and health of enterprise mobility as well as the verticals he serves. He holds a BA from Gettysburg College.

Boaz Hamo

Head of Research & Development

Boaz brings over 20 years of experience in the software industry to his role at Perfecto Mobile. As the Vice President of Research and Development, Boaz’s mission is to bring the Perfecto Mobile R&D organization to a higher level, getting it closer to the business, and make it more agile in a way it answers the needs of our customers and market. He has been with Perfecto Mobile for 5 years and takes pride in his contributions to a number of Perfecto Mobile’s products.

Prior to that, Boaz served as VP R&D and General Manager of the Israeli branch of BackWeb Technologies Inc., a publicly traded software company, and Group Leader of e-Manufacturing Server at Tecnomatix Technologies LTD (now part of Siemens PLM).

Boaz holds a B.Sc. (summa cum laude) in Mathematics and Computer Science from Tel Aviv University.

Sigal Hourvitz

Vice President, Human Resources

Sigal brings to Perfecto Mobile over 17 years of human resources management and organizational development (OD) expertise in the high-tech sector, including HR management and recruitment.  Prior to joining Perfecto Mobile, Sigal served as the Head of Global Organization Development & Training at ECI Telecom - a global provider of network infrastructure equipment with over 2500 employees operating in 30 countries. In this capacity, she was responsible for formulating corporate OD strategy, establishing and implementing cross-organizational processes and leading OD and training activities.

Sigal holds an M.A. in Consulting Psychology and B.A. in Psychology from Tel Aviv University.

Yaakov Cohen

Vice President, Operations

With over 16 years of executive management experience in leading technology companies, Yaakov brings to Perfecto Mobile a wealth of global expertise in service operations - from infrastructure and software development to data center management, service management, technical operations, and customer services. Prior to joining Perfecto Mobile, he directed the Operations group at Xeround Systems, a leader in Cloud Database technologies. Before that, Yaakov was head of SaaS Operations at SuperDerivatives, the world's leading financial derivatives solution provider. Previously, Yaakov was one of the founding members of the Mercury Interactive's Managed Services Operations (now HP SaaS), where he led its 24/7 technical operations with full responsibility for service delivery and service level management.

Alon Geva

Vice President, Business Development 

Alon comes to Perfecto Mobile with more than 13 years of experience in sales, marketing and delivery of large-scale, value-added solutions to wireless carriers.  Alon joins Perfecto Mobile from Comverse Technology, a leading supplier of enhanced communication and billing services.  At Comverse, Alon served as the head of product sales across North and Latin America. In this position, he managed the value-added services, product, sales and marketing strategies across the Americas region.

Prior to his position at Comverse Americas, Alon served as the Sales Manager of the SMS business unit at Comverse, where he was responsible for global product sales. In this position, Alon established the SMS product roadmap and its product position. Alon holds a Bachelor’s degree in industrial engineering from Ben-Gurion University in Beer-Sheva, Israel and a Master’s degree in business administration from Recanati Business School in Tel-Aviv, Israel. Alon also took part in the Wharton-Recanati International Marketing Program.




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